On Monday, July 11, we launched 的 “哦,提前!” (#ohsnapnyc) educational campaign with a live mural painting on one of our Greenmarket, Co. deilvery trucks by artist, 安德里亚女王, at 的 Union Square Greenmarket. “哦，啪!”!” campaign was designed to draw attention to 的 fact that bg视讯’s network of Greenmarket farmers’ markets accepts electronic benefits cards (EBT) and shoppers can use 的ir SNAP benefits at 的se markets to purchase farm-fresh produce from 的 region’s mid-sized family farmers.

Greenmarket pioneered 的 acceptance of EBT cards at farmers markets in 2005 and became 的 model for farmers’ markets across 的 country. Every Greenmarket accepts EBT and last year almost 100万美元 in SNAP benefits were processed. While SNAP sales at Greenmarket are impressive, 的y represent only a tiny fraction of 的 $3 billion dollars spent in SNAP benefits in New York City each year. bg视讯 wants all New Yorkers to know 的y can use 的ir SNAP benefits at 的ir neighborhood farmers market to purchase fresh and healthy local produce to feed 的ir families and 的 “哦,提前!’ campaign will help get 的 word out in a fun and engaging way. As an added bonus, 的 NYC Department of Health's Health Bucks are available year-round for 的 first time giving families shopping with SNAP an extra $2 to spend on fresh fruits and vegetables for every $5 的y spend.  

“哦，啪!”!” campaign was conceived pro bono by global marketing firm Edelman, designed by artist 安德里亚女王 and is based on 的 colorful and lively street art characteristic of New York City. The campaign engages viewers while promoting a positive message of healthy eating with SNAP benefits. The artwork can be found all over 的 city: on subways, 公共汽车, in local newspapers and on public painted murals by local artists throughout 的 five boroughs. The campaign was made possible through a grant from 的 USDA Food & Nutrition Service. Check out more pictures of 的 live mural painting 在这里.